Tex-counting

Bookkeeping

Is balancing bank accounts, reconciling credit card transactions, and keeping your books straight really how you want to spend your Friday nights after a long week of running your business? With custom packages starting as low as $499, we would love to take that off your hands and free you up for date nights or time with friends.

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Full-Service Bookkeeping

Need more than just bookkeeping? We can help with invoicing, payroll, expense reports, budgets, and more! Not only will we keep your financial work up-to-date, we will do it with tax compliance and tax saving strategies in mind.

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Payroll

Payroll taxes and laws can be complicated and messing around with labor laws is no laughing matter. Let's chat about your employees and make sure you have the right setup to keep everyone in compliance. We can help you get started with a payroll company the right way, ensure your taxes are in good shape, or even take over the payroll process for you.

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Business Owner Payroll

As a small business owner, paying yourself is often an after thought and the easiest thing to do is just grab some cash from the bank account when you need it. It many be a legal requirement and it CAN be a tax strategy if you can do it right. Our new quarterly payroll service for business owners might help you save thousands in taxes!

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Frequently Asked Questions

Please reach us at info@accentfinance.net if you cannot find an answer to your question.

1. How can Accent Financial Services help with my business's finances?

At Accent Financial Services, we tailor our services to support your financial goals and ensure smooth operations. Whether you're a startup, a small business, or an established company, we can:

Manage your day-to-day bookkeeping so you can focus on running your business.
Prepare accurate financial reports to guide key business decisions.
Provide strategic accounting services to optimize profitability and cash flow.
Help you with tax planning and compliance, ensuring you’re minimizing your tax burden.
Assist with audits, resolve IRS issues, and offer financial advice to help grow your business.

We become a trusted partner in your financial journey, offering both operational and strategic guidance.

2. How do I know if I need bookkeeping and Tex-counting services?

If any of the following sound familiar, it’s time to consider professional bookkeeping and Tex-counting services:

You spend more time on financial tasks than growing your business.
Your financial records are disorganized or hard to interpret.
You’re missing important tax deadlines or have trouble filing your taxes.
Your business has complex financial transactions (e.g., payroll, inventory management, or multiple revenue streams).
You’re growing and need help with financial forecasting or creating budget plans.

We can help streamline your financial operations and keep everything on track, allowing you to focus on running your business.

3. How do I get started with Accent Financial Services?

Getting started is easy:

Schedule a Free Consultation: Contact us via our website or call to set up a consultation. https://calendly.com/ryanotto/accounting-discovery
Review Your Financial Situation: We'll assess your financial records, identify any immediate needs, and develop a tailored plan.
Set Up Your Services: Whether you need regular bookkeeping, Tex-counting, tax services, or a combination, we’ll set up the appropriate services for you.
Ongoing Support: Once we begin, you’ll have ongoing support to ensure your finances are always in order and up-to-date.

Our team will guide you through the process and ensure that you feel confident about your financial decisions.

4. How do you ensure my financial information is secure?

At Accent Financial Services, the security of your financial data is a top priority. We use the latest secure software and encryption technology to protect your sensitive financial information. Our team follows strict confidentiality protocols and only shares information with authorized individuals. Additionally, we work with trusted, secure cloud-based accounting software to ensure your records are both easily accessible and safe.

5. Do you offer services for both businesses and individuals?

Yes! We provide bookkeeping, Tex-counting, and tax services for both businesses and individuals. Whether you're managing a startup, a family-owned business, a corporate enterprise, or need personal tax planning—we’ve got you covered. Our services are tailored to fit your unique needs.

Why do you say “Tex-counting” instead of “accounting”?

Short answer: Texas law makes it weird.

Longer answer:

In Texas, the word “accounting” is legally restricted to CPA-licensed firms—even when the services being provided are completely legal and do not require a CPA license (like bookkeeping, internal accounting, tax prep, and advisory work). To stay compliant while still being honest about what we do, we use the term “Tex-counting.”

It’s our way of calling things what they are—without violating outdated wording in the law.

Are you doing accounting work?

Yes—in the real-world, common-sense meaning of the word.

We provide:

Bookkeeping & internal financial reporting
Tax preparation & tax strategy
Business advisory & financial systems support

What we do not provide:

Audits
Reviews
Attest or assurance services

Those services are legally reserved for CPA-licensed firms, and we don’t offer them.

Are you a CPA firm?

No. And we’re very clear about that.

Accent Financial Services is not a CPA firm, and we don’t claim to be one. Texas law is extremely strict about CPA titles, and we fully respect that boundary.

So why not just say “accounting” with a disclaimer?

Great question—and one we’re actively working on.

Many states allow non-CPA professionals to use the word “accounting” as long as they clearly disclose that they are not CPAs and do not perform audits. Texas currently bans the word outright instead of focusing on transparency.

We believe disclosure protects consumers better than banning everyday language—and we’ve formally proposed a change to modernize that law.

Until then, “Tex-counting” keeps us compliant and honest.

Is “Tex-counting” a real thing?

It is now 🙂

Think of it as:

Accounting-type services that are legal in Texas, performed by non-CPA professionals, with full transparency.

It’s a little tongue-in-cheek, very Texan, and born out of a real regulatory constraint.

Does this affect the quality of service?

Not at all.

What matters most is:

Experience
Accuracy
Strategy
Ethics
Clear communication

We’ve built our firm around those principles—not around letters after a name.

Bottom line

We use “Tex-counting” because:

We believe in plain English
We believe in transparency
We believe Texas law should regulate deception, not vocabulary

Until the law catches up with reality, we’ll keep doing great work—and calling it Tex-counting with a straight face 🤠

Why This Letter Matters — And How You Can Help

This letter was sent to Texas legislators to address a little-known but very real issue facing small businesses, bookkeepers, tax professionals, and entrepreneurs across our state: Texas law currently bans the use of common words like “accounting” by non-CPA professionals—even when the services are legal, transparent, and non-deceptive.

The goal isn’t to weaken CPA standards or consumer protections. It’s the opposite. This proposal asks Texas to replace outdated word bans with clear disclosure, so consumers get better information and honest businesses can communicate plainly.

If you’re a business owner, financial professional, or simply someone who believes Texas should support free enterprise, straight talk, and transparency, we encourage you to:

Read the letter
Share it with colleagues
Contact your own state representative or senator to express support

Change happens when reasonable people speak up. This is one of those moments.

— Ryan Otto, Accent Financial Services

Download PDF

tex-counting Services

Bookkeeping

Full-Service Bookkeeping

Payroll

Business Owner Payroll

Additional tex-counting services

We also offer:

Frequently Asked Questions

Why do you say “Tex-counting” instead of “accounting”?

Why This Letter Matters — And How You Can Help

tex-counting Services

Bookkeeping

Full-Service Bookkeeping

Payroll

Business Owner Payroll

Additional tex-counting services

We also offer:

Frequently Asked Questions

Why do you say “Tex-counting” instead of “accounting”?

Why This Letter Matters — And How You Can Help

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